WIth 7 billion people on the planet, there’s not wonder somebody will be offended by something:
“Critics take aim at ‘Star Wars’ meals
Report: Group wants Burger King to pull movie-themed children’s meals due to film’s PG-13 rating.
…USA Today reported Tuesday that the Dove Foundation is urging Burger King to pull the “Star Wars”-themed Kids Meals from its restaurants because the film is not appropriate for the meals’ target market of children ages 4 to 9…The newspaper reports that 13 years ago the same group got Burger King competitor McDonald’s to apologize for “confusion” from its promotion of the movie “Batman Returns,” which was also rated PG-13, with its Happy Meals. The Dove Foundation describes itself as a non-profit organization established to encourage and promote wholesome family entertainment. Its Web site gave its Dove Family-Approved seal to the latest “Star Wars” movie, although it warned that more graphic violence made it appropriate for children ages 12 and older.”
And the Burger King’s impassioned response?
“A Burger King spokeswoman said the promotion is not specific to the latest “Star Wars” movie, only to the whole series of films, with just four of the 31 Kids Meal toys specific to “Episode III.”
Perhaps we can have R rated Happy Meals for adults! Boxing gloves for Million Dollar Baby Happy Meal, or a footlong syringe for Pulp Fiction Happy Meal, or a footlong prosthetic penis for the Boogie Nights Happy Meal. The possibilities are endless.
Somewhere, David Korn is trying to explain Darth Vader to his 4 year old, and is having a very tough time of it.